It’s time for a second bite…

generation cherry book cover generation cherry book cover
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I think it is great –well done! I hope you’ve had very good feedback and that it will help many more people enjoy a better later life.

Baroness Ros Altmann CBE

I think it’s brilliant. Packed full of insight, a rallying call to make the most of your life at any age

Michael Townsend Williams, author of Do Breathe


An important addition to the whole argument against age stereotyping

Professor Lynda Gratton, co-author of The 100-Year Life.


Generation Cherry absolutely nails a major emerging social trend – a whole generation who are unable and unwilling to retire…

Charles Kingsmill, leading business strategy coach


It’s time for a second bite…

I think it is great –well done! I hope you’ve had very good feedback and that it will help many more people enjoy a better later life.

Baroness Ros Altmann CBE


I think it’s brilliant. Packed full of insight, a rallying call to make the most of your life at any age

Michael Townsend Williams, author of Do Breathe


An important addition to the whole argument against age stereotyping

Professor Lynda Gratton, co-author of The 100-Year Life.

ARE YOU PART OF GENERATION CHERRY?

> Are you part of the generation who had free education and could find a decent job without too much trouble? One with sick and holiday pay as standard - possibly with a final salary pension built in to boot? Could you afford to buy a house, though you now find yourself asset rich but cash poor?


> Are you now approaching or enjoying your winter heating allowance but either need to, or want to, carry on earning money?


> Are you still full of life and want to spend the time left to you in the most effective, enjoyable and satisfying way possible?


Then this book is for you, setting out how to get ready for some new adventures before you even think about getting old. There is a second bite to be had and our generation can pave the way in how to tuck in...

THE CHALLENGE

For some of us in Generation Cherry, the cherry has shrivelled a bit. Whether we are in our fifties or sixties (and even our forties or seventies) we’ve moved from being the gilded generation. We now find ourselves with a reduced income or a skinny pension.


Restructuring stalks the land, which often means redundancy for experienced (expensive) more mature workers. Globalisation and technology are not kind to the vulnerable.


And increased life expectancy is great if you are wealthy. But problematical if it looks like the money won’t stretch to cover those extra years, and the State is unlikely to come to the rescue.

THE SOLUTION

Generation Cherry is a toolkit for this new era. It’s full of practical steps for avoiding "retirement" and the grey slide towards death.


The book explains why it’s so important to develop a fresh outlook on life. It details how to rethink our priorities, recognise our blessings, and take advantage of today’s new work landscape, rather than feeling trapped by it.


At its centre is an understanding that to live a life of meaning, variety and fulfilment, we need to take responsibility for how we think, feel, and act as individuals. We must build a grounded self-confidence - something that's possibly wobbling at this point.


Generation Cherry will guide you through embracing Enlightened Thrift (genuinely enjoying having less). It will explain how to develop autonomy, (self rule that benefits you, your loved ones and society at large). It will crystallise your thinking in four key areas: Earning, Learning, Giving & Recharging. These are The Four Autonomies that will bring focus and energy to how you productively spend your days. And make sure you are getting the most out of your second bite...

EARNING

So we gain financial resilience and stay plugged into society

LEARNING

So we are still growing, are switched on and can participate as equals

GIVING

So we can benefit from its huge, proven, psychological rewards

RECHARGING

So we can relax, recover and find new energy

‘The great strength of Tim Drake’s book about how we should try to come to terms with personal setback in this unwelcome world is that he draws on his own, difficult, experiences of handling a career meltdown... his practical suggestions for dealing with a sudden and painful change in career and personal prospects offer sound guidance not just to older citizens. Many forty plus strivers of today are destined to find the next twenty years a lot harder. They too may find the lessons and coping strategies he has drawn from his experiences not only, and most importantly, practical, but also reassuring and inspiring.’

Stewart Fleming, former US Editor, Financial Times

‘Excellent book ... full of invaluable insights and advice. Much enjoyed it - although there is so much in it, I should have tried to digest it much more slowly!’

Dr Bruce Lloyd, Emeritus Professor of Strategic Management, London South Bank University

‘I think it’s brilliant. Packed full of insight, accessible and challenging and a rallying call to make the most of your life at any age.’

Michael Townsend Williams, author of DO BREATHE: Calm your mind. Find Focus. Get stuff done

‘A tremendous book full of wisdom and perspective. The latter is particularly welcome in an era that has lost its sense of where we stand in human history, and how lucky we are to be alive today.’

Paul Flatters, CEO Trajectory, leading Global Consumer Trends forecasting organisation

‘For those who read this book and identify with its purpose, the third age is one of fulfilment – freed from financial chains they will find purpose and ways to apply it that suit them perfectly. The four autonomies – earning, learning, giving and recharging – give the reader the tools they need to navigate past the obstacles that imprison some in a cynical later life and create the life that they choose.In an increasingly uncertain and insecure world this is an optimistic and essential guide for our times.’

Malcolm Durham, author of WealthBeing: a guide to creating wealth and enjoying well-being

‘Generation Cherry absolutely nails a major emerging social trend – a whole generation who are unable and unwilling to retire... this is an individual handbook, a battlesuit almost, for all of us who want to continue to be economically active well into our sixties and seventies, and who have something to offer the wider world in terms of experience, stamina and – who knows – possibly wisdom.’

Charles Kingsmill, leading Business Strategy coach

‘Highly recommended. So many people are reaching retirement, suffering redundancy or dismissal from careers they have devoted the most part of their adult lives to. And the big question is: what to do now, with as much as two or three decades of active and meaningful life ahead of them. This is what Generation Cherry is designed to answer.’

Gary Heilbronn, author, advocate, lawyer and law professor